The Main Z-Blogger of the New Generation. How Maria Chadina Makes War Fashionable and Glamorous
The main Z-blogger of the new generation. How Maria Chadina makes war fashionable and glamorous — in a Novaya Gazeta Europe feature
Maria Chadina is the wife of a serviceman from the Kaluga region. Nearly 400,000 people follow her Instagram account. She raises money for the front, says there is no repression in Russia, and claims Ukraine lacks state sovereignty.
At the same time, Maria is very different from propagandists like Solovyov and Simonyan: she posts lifestyle videos about family and makeup, and shows up at Ida Galich’s wedding.
In the span of a year, Chadina went from being a journalist at a regional outlet to becoming the winner of a propaganda award for the fastest-growing political blog.
Novaya Europe found out who is behind her work and how she is connected to the Internet Development Institute and people from the circle of political strategist Sargis Mirzakhanyan.
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War Packaged as Family Content
Family and makeup videos raise money for the front.
Propaganda always looks softer with a family filter.