The reach of services and apps that do not work with VPN enabled fell by “within 5%” in April

The reach of services and apps that do not work with VPN enabled fell by “within 5%” in April

This follows from data published on the website of Mediascope, the unified researcher of the Runet audience, which RBC has reviewed.

The biggest drop in user numbers was recorded by the marketplace Wildberries, down 2.6% over the month to 78.4 million people. Average daily reach fell by 5.4%, to 34.4 million.

Ozon saw a less noticeable decline, of 1%, from 84.4 million in March to 83.6 million in April. Its average daily reach meanwhile barely decreased and remained at 44 million.

VKontakte’s monthly reach declined by 0.5%, from 96 million people in March to 95.6 million in April.

🔵At the end of March, the Ministry of Digital Development threatened to strip companies of the right to have their apps preinstalled and of military draft deferrals if their services continued to work through VPN. Companies that do not block VPN traffic may also be removed from the “white list” of websites accessible when the internet is shut down.

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